Web Copy Career Day

Your new website design may look fantastic, but it’s more than just a pretty face. Every element on the page has been designed with a specific purpose in mind. Understanding the job each element does will help you write more effective web copy for your business. So without further ado, let career day begin!

Stop and Read Me – The Headline

A page headline like the one above has one very specific job – to stop people in their tracks. It doesn’t explain, describe or sell anything – it simply grabs attention and prevents people from leaving the page.

What’s Your Point? – Sub-Headings

Sub-Headings are easy to scan and quickly tell your visitor at a glance if the page contains the information they are searching for. They break the page copy up into small, manageable chunks and make it easy for a user to find the specific information they want. Sub-headings should be short, yet still engage the reader.

Short and Sweet - Content

Web content is a lot like dessert – the smaller the pieces, the easier it is to keep taking it in. Keep your paragraphs short, covering one idea at a time. Use bold to highlight the most important information.

Make a List; Check it Twice

  • Bullet lists are easy to scan and read
  • They break up long paragraphs
  • Should only include key points
  • Users will read them even if they read nothing else

When Words Fail You - Images

A picture is worth a thousand words, so use that to your advantage. Images are a quick, engaging way to let users know what your page is about. Stock photography, infographics, charts and graphs - if you’re having trouble finding the words, find a picture instead.

Do Push the Red Button! – Call to Action

Reserve your Space! Contact Us! Download a PDF! Read More! Every page should contain a clear call to action, so the reader knows exactly what to do next. A button with clear direction is generally all it takes for people to take action.

Now that you know what each element on a page does, put them to work for your business!

About the Author

Kelly Dynis

This post was written by Kelly Dynis

Josh is agis' programming guru and general knight in shining armor. Josh can resolve any issue, no matter how obscure, and he does it quickly and with a smile. Like a master chess player, he anticipates issues and stays at least two steps ahead of problems.

Kelly is agis' dynamite developer. She can create, fix and troubleshoot like no other. Working her magic behind the scenes she ensures all parts on the front function as they should. Though she may not claim to be a designer she sure has great style!

Chris is agis' SEO genius. He has so fully mastered the art of Search Engine Optimization that he is a virtual "human Google." Not distracted by the design and whiz-bang elements of a site, he turns his critical eye to improving things "under the hood".

Todd is agis' president and primary project manager. He keeps the entire place running smoothly and efficiently. The smoother things are working for his clients and staff, the more time he gets to practice his backswing at the golf course!

Corey is agis' vice-president and lead sales representative. She wines and dines (and sometimes twists arms!) until clients just can't say no. She invests a great deal of time getting to know you and your business so your website works for you 24-7.

Donna is agis' office manager and little ray of sunshine. Her infectious laugh never fails to brighten the gloomy winter days. She's our motherhen and takes great care of client accounts and staff memebers alike. And you should try her homemade caramels!

Robin is agis' graphics girl and social media / email marketing whiz. Having recently broken free of the confines of the two dimensional print world, Robin is really having fun in the interactive realm of the world wide web.

Deb is agis' desktop publishing empress. Type styles, sizes and layouts are her specialties—positioning text and art elements from a variety of databases, just so. No publication is too small or too large for Deb…shoe catalogs welcome!

Nancy is the Marketing Coordinator at agis and has a passion for learning and teaching. She's been known to spend hours diving into new projects head first! When she's not knee deep in internet marketing stuff, she's mountain biking with her husband or playing Sudoku on her tablet!

Terry lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sit amet lacus quam. Donec convallis sapien sit amet massa mollis, eu ullamcorper ligula pharetra. Donec et urna in neque consequat bibendum ut non massa. Sed non ullamcorper quam. Proin eget tempor elit.

 

Throughts on this article? Leave a comment!

 
 
 
 
©2017 agis internet marketing is located in Central PA and serves clients nationally and throughout York, Lancaster and Harrisburg PA.