Best Practices for Mobile Design

41% of emails are opened on a mobile device, but accessing emails is only part of the “move to mobile.”  Consider making your clients’ mobile experience a good one by using the following best practices when designing your mobile site.

Keep It Simple

Use a simple design. It will help your clients access the information they need.

Put Your Best Foot Forward

Offer the most important information on your homepage. In less than 3 seconds a user will decide whether or not to stay on your site or move on to the next search result. Your homepage should quickly tell them who you are and what you do.

Don't Play Hard to Get

Provide calls to action with large buttons for large fingers, and when pushed, will automatically start dialing a phone number or accessing a map. These features are native to mobile phones and tablets.

Keep Things Light

Deliver pages quickly for your guests who are on the run. It’ll keep your bounce rates low and conversion rates high.

Cover All Your Bases

Make sure that your website will work well on various mobile devices. Tablets and smartphones come in many sizes, so approaching a new site design, while keeping in mind desktop and mobile breakpoints, is critical to your success.

Enjoy the Benefits

Providing the best user experience while on a mobile device, whether it be a tablet or smart phone, means your clients will view more pages, stay on your site longer, and may even contact you!

 

While the recommendations above may seem obvious to you, think about how many sites you’ve visited, on your mobile device, and how quickly you’ left because it was practically impossible to use.  Tell us about your experience browsing websites on tablets and mobile phones in the comments section below. 

To learn more about responsive design, Google's recommended mobile design best practice, visit our agis onesite™ page

Source: Knotice Mobile Email Opens Report 2012

About the Author

Corey Mahoney

This post was written by Corey Mahoney

Josh is agis' programming guru and general knight in shining armor. Josh can resolve any issue, no matter how obscure, and he does it quickly and with a smile. Like a master chess player, he anticipates issues and stays at least two steps ahead of problems.

Kelly is agis' dynamite developer. She can create, fix and troubleshoot like no other. Working her magic behind the scenes she ensures all parts on the front function as they should. Though she may not claim to be a designer she sure has great style!

Chris is agis' SEO genius. He has so fully mastered the art of Search Engine Optimization that he is a virtual "human Google." Not distracted by the design and whiz-bang elements of a site, he turns his critical eye to improving things "under the hood".

Todd is agis' president and primary project manager. He keeps the entire place running smoothly and efficiently. The smoother things are working for his clients and staff, the more time he gets to practice his backswing at the golf course!

Corey is agis' vice-president and lead sales representative. She wines and dines (and sometimes twists arms!) until clients just can't say no. She invests a great deal of time getting to know you and your business so your website works for you 24-7.

Donna is agis' office manager and little ray of sunshine. Her infectious laugh never fails to brighten the gloomy winter days. She's our motherhen and takes great care of client accounts and staff memebers alike. And you should try her homemade caramels!

Robin is agis' graphics girl and social media / email marketing whiz. Having recently broken free of the confines of the two dimensional print world, Robin is really having fun in the interactive realm of the world wide web.

Deb is agis' desktop publishing empress. Type styles, sizes and layouts are her specialties—positioning text and art elements from a variety of databases, just so. No publication is too small or too large for Deb…shoe catalogs welcome!

Nancy is the Marketing Coordinator at agis and has a passion for learning and teaching. She's been known to spend hours diving into new projects head first! When she's not knee deep in internet marketing stuff, she's mountain biking with her husband or playing Sudoku on her tablet!

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