41% of emails are opened on a mobile device, but accessing emails is only part of the “move to mobile.” Consider making your clients’ mobile experience a good one by using the following best practices when designing your mobile site.
Keep It Simple
Use a simple design. It will help your clients access the information they need.
Put Your Best Foot Forward
Offer the most important information on your homepage. In less than 3 seconds a user will decide whether or not to stay on your site or move on to the next search result. Your homepage should quickly tell them who you are and what you do.
Don't Play Hard to Get
Provide calls to action with large buttons for large fingers, and when pushed, will automatically start dialing a phone number or accessing a map. These features are native to mobile phones and tablets.
Keep Things Light
Deliver pages quickly for your guests who are on the run. It’ll keep your bounce rates low and conversion rates high.
Cover All Your Bases
Make sure that your website will work well on various mobile devices. Tablets and smartphones come in many sizes, so approaching a new site design, while keeping in mind desktop and mobile breakpoints, is critical to your success.
Enjoy the Benefits
Providing the best user experience while on a mobile device, whether it be a tablet or smart phone, means your clients will view more pages, stay on your site longer, and may even contact you!
While the recommendations above may seem obvious to you, think about how many sites you’ve visited, on your mobile device, and how quickly you’ left because it was practically impossible to use. Tell us about your experience browsing websites on tablets and mobile phones in the comments section below.
To learn more about responsive design, Google's recommended mobile design best practice, visit our agis onesite™ page.
Source: Knotice Mobile Email Opens Report 2012