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10 Tips to Enhance Your Social Media Presence

  • 1. Invest in a Good Icon

    Be sure to use a square icon which includes your company logo. This icon should be designed so it appears well in a small space such as in the Facebook News Feed; you want to be sure your logo or image is not getting cut off. Consistently use the same icon on Facebook, Twitter, LinkedIn and other social media networks so your followers will recognize your posts.
  • 2. Find your Facebook Voice

    You should be posting interesting information to start conversations and to regularly show up on News Feeds. If you aren't receiving comments and likes to your Facebook page, you haven't found your voice and most likely others are ignoring your post.
  • 3. Be nice

    Be sure to reply and retweet. The more you retweet others the more often you will get retweeted which is the fastest way to gain new followers. When retweeting be smart, don't retweet everything you see as you will bore your audience.
  • 4. Mix it up!

    Talk about a variety of things not just yourself or your organization. Be sure to promote others as this will get you retweeted and promoted more often. Provide interesting, valuable content that is retweetable. Soon you will get a sense of the content your followers are interested in as you will get retweeted, likes and comments.
  • 5. Use a ThirdPparty Twitter App

    There is a vast majority of free apps which can be used to improve your engagement with your social media networking community. This price tag can be most attractive to non-profit organizations and small business.
  • 6. Use Inspirational Quotes and Powerful Stats.

    Others often find these interesting and will retweet or like your statements which of course will help you promote yourself.
  • 7. Launch a Blog

    Blogging allows organizations to have a consistent stream of fresh content to post on Twitter and Facebook. Make sure you link to your social networking profiles. Blogging also enhances your SEO which will aid your Google results.
  • 8. Utilize LinkedIn

    Pick a group name that people want to join which isn't always your company name. For example, people might not want to join a group called "Green Team" however they might want to join a group titled "Save the Environment". The larger your group means the larger the audience you have to market to.
  • 9. Learn Basic HTML

    This is especially important for non-profits as they can easily create "Donate Now" buttons and newsletter sign up boxes to their Facebook and blogs. At agis, we provide "snippets" so no HTML knowledge is required!
  • 10. Have a Mobile-friendly Website

     87% of smartphone owners access the internet or email on their handheld devices. With this staggering statistic, organizations without mobile websites or email campaigns are losing exposure to a large number of customers.

About the Author

Donna Mast

This post was written by Donna Mast

Josh is agis' programming guru and general knight in shining armor. Josh can resolve any issue, no matter how obscure, and he does it quickly and with a smile. Like a master chess player, he anticipates issues and stays at least two steps ahead of problems.

Kelly is agis' dynamite developer. She can create, fix and troubleshoot like no other. Working her magic behind the scenes she ensures all parts on the front function as they should. Though she may not claim to be a designer she sure has great style!

Chris is agis' SEO genius. He has so fully mastered the art of Search Engine Optimization that he is a virtual "human Google." Not distracted by the design and whiz-bang elements of a site, he turns his critical eye to improving things "under the hood".

Todd is agis' president and primary project manager. He keeps the entire place running smoothly and efficiently. The smoother things are working for his clients and staff, the more time he gets to practice his backswing at the golf course!

Corey is agis' vice-president and lead sales representative. She wines and dines (and sometimes twists arms!) until clients just can't say no. She invests a great deal of time getting to know you and your business so your website works for you 24-7.

Donna is agis' office manager and little ray of sunshine. Her infectious laugh never fails to brighten the gloomy winter days. She's our motherhen and takes great care of client accounts and staff memebers alike. And you should try her homemade caramels!

Robin is agis' graphics girl and social media / email marketing whiz. Having recently broken free of the confines of the two dimensional print world, Robin is really having fun in the interactive realm of the world wide web.

Deb is agis' desktop publishing empress. Type styles, sizes and layouts are her specialties—positioning text and art elements from a variety of databases, just so. No publication is too small or too large for Deb…shoe catalogs welcome!

Nancy is the Marketing Coordinator at agis and has a passion for learning and teaching. She's been known to spend hours diving into new projects head first! When she's not knee deep in internet marketing stuff, she's mountain biking with her husband or playing Sudoku on her tablet!

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