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Lite Plan |
Advanced Plan |
Professional Plan |
Dedicated Google AdWords Certified Professional PPC project manager
agis will designate a point person to work with you and your business for optimal results and return on investment. |
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Initial/ongoing campaign development & strategy
We will use all research and analysis to strategically develop campaign keyphrases, ad groups, and landing pages to help increase quality traffic and leads. |
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Keywords in campaign
Keyphrases are the words used to search for your website online. This number is the overall amount of keyword phrases in your PPC campaign. |
Up to 500 |
Up to 1,000 |
Up to 2,000 |
Google PPC network
Your PPC ads will run in the sponsored or paid search areas on the top and right side of a Google search. They will also display on the Google network and sponsored sites. |
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Advanced keyword research
We will conduct advanced keyword research to identify affordable, quality keyword phrases that people use to find your products and services. |
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Yahoo & Bing PPC networks
Your PPC Ads will run in the sponsored or paid search areas on top and right side of the Yahoo and Bing search engine results page. |
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Number of targeted campaigns/ad groups
Campaigns consist of one or more ad groups and each ad group has a set of ads and keywords. |
1-3 |
4-8 |
9+ |
Google analytics tracking integration
We will integrate Google PPC results into an existing Google analytics account. |
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Ad campaign copywriting
We will provide compelling ad copy that will entice online users to click and visit your website. |
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Strategic bid management
We will manage your bids to keep your spend as low as possible and the position of your ad as high as possible. |
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Ongoing keyword development and adjustments
We will provide ongoing keyword maintenance by removing expensive, ineffective keywords and replacing them with keywords and phrases that are performing well. |
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Dynamic ads with keyword insertion
Dynamic ads are those ads that are set to display when specific keywords (predetermined by agis) are keyed in by the user. Most dynamic ads have more value over a regular ad because users are more likely to click through if they see an exact match for their keyword entry. |
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Mobile ads
Mobile ads are those that display on a mobile device like a smartphone or tablet. |
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Account settings monitoring (Ex. Geo-targeting)
We will adjust your PPC campaign settings, as needed, to target a more specific location, time of day, or target market. |
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Landing page design & implementation
We will create landing pages that link from your PPC ad to your website. This is helpful in determining how much website traffic results from the PPC campaign. Landing pages are specific to keyphrases people are searching for to find your site. |
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Template |
Customized |
Ad copy A/B testing
We will perform A/B testing on various ads to determine if specific copy or offers create higher clickthrough and conversion rates. |
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International PPC campaign management
We will work with your business to create effective international PPC ads and content in the native language of the potential client. |
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Campaign ads and mobile ads with graphics
Your ads will display on participating ad networks like local news and radio stations or sites that would be visited by your target audience. |
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Campaign performance overview, ad group analysis, top performing keywords
We provide reports on strategic performance indicators (clickthrough and conversion rates) to determine the effectiveness of the PPC campaign. |
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Impressions, clicks, clickthrough rate (CTR)
Other reports include cost per ad group, average cost per click and average position. |
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Conversion tracking
Conversions are actions you want visitors to complete on your website (download a form, make a purchase). If applicable, we will provide conversion reports for all ad groups to identify what ad copy, keywords and content are producing the highest conversion rates. |
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Landing page testing
Landing page testing allows us to determin if one type of landing page leads to more conversions/traffic over another landing page. |
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By Quote |