You finally won a brief introduction with a potential client. Do you have your elevator pitch ready? The elevator pitch comes in handy for any occasion where a concise presentation is needed. It can be used by a variety of people in business or personal scenarios and may be presented in oral, written, and video formats.

 

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You might have seen these black and white squares popping up on many printed pieces. They are used on product packaging, magazine articles, advertisements, posters, brochures, etc. What are they? QR codes are a two-dimensional barcode that can hold large amounts of data such as a URL (web address), text, or other information. It can be read by a QR code reader.

 

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In any business, one needs to ask questions and assess information to make good, solid decisions, especially in these volatile economic times. Most decisions directly affect bottom line, and that is where the question of “is it worth it” comes into play. Every dollar matters today, and every decision made in business should be viewed from a financial standpoint.

 

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In any trade there are tools you need to be successful.

And then there are the absolute, must-have, “can-not-do-my-job-without it” types of tools essential for ANY kind of success. BPA Worldwide is a non-profit media-auditing organization based in Shelton, CT and is the latter of the two tools for the media buying trade.

 

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